Rory Sutherland

So little faith do we have in people’s ability to use their time wisely, we assume that the mere fact people like it makes it less unproductive

If three of your ten closest friends use a drug, it’s an optional extra; if eight of them do, it’s a social norm

Succeeding in the market for ‘pretty good’ is surprisingly difficult

Given its importance, our sleeping hardware must be at least a century out of date

To write an article without the suspicion it has been machine-generated, we’ll need to fill it with xenophobic right-wing profanities